Businesses don't engage GSO Advisors when everything is going well.

We are brought in when growth has stalled, performance has deteriorated, commercial capability is missing, or a significant event, investment, refinancing, or exit is on the horizon. Below are the situations we most commonly work in.

Engagements usually follow these core issues

Revenue Growth has Stalled

The business has a credible product and a capable team, but revenue growth is slowing, inconsistent, or no longer keeping pace with the market. The underlying commercial model has stopped working but the cause isn't always obvious from the inside.

Typical indicators:

Declining sales productivity despite headcount
Weak or unqualified pipeline
Inconsistent forecasting and missed targets
Low win rates and extended sales cycles
Over-reliance on founder or a small number of individuals to close

Investors need Independent Commercial View

PE and VC investors engage us to provide objective assessment of commercial performance, leadership capability, and value creation opportunity either at the point of investment or within an existing portfolio.

Engagement types include:

Commercial due diligence support
Value creation planning and prioritisation
Portfolio company performance reviews
Growth acceleration programmes
Leadership capability and gap assessment

Product Commercialisation

The business has built something compelling but is struggling to convert product capability into commercial traction. Whether a new product launch, a SaaS platform, or a data and AI proposition, getting the commercial model right from the outset is critical.

Common scenarios:

New product or service launch
SaaS and recurring revenue commercialisation
AI product and data platform go-to-market
Market entry strategy and execution
Product-market fit refinement and scaling

Commercial Transformation is Required

The business has outgrown its current go-to-market model. What worked at an earlier stage is creating a ceiling on growth. Structural change is needed but bandwidth, objectivity, or execution capability is limited internally.

Common triggers:

Sales and marketing misalignment
Pricing and packaging not reflecting product value
GTM model not suited to the target market or deal size
Customer success not driving retention or expansion
Revenue operations lacking the discipline to support scale

Turnaround and Performance Improvement

When performance has deteriorated and the situation requires immediate action, we provide hands-on support to stabilise operations, diagnose the root cause, and restore commercial momentum, quickly.

Typical priorities:

Stopping revenue decline and rebuilding pipeline
Profitability improvement and cost-to-revenue optimisation
Commercial restructuring and organisational redesign
Recovery plan design and execution
Leadership stabilisation

Preparing for Investment, Refinancing or Exit

Commercial performance is a primary driver of valuation. Businesses approaching a significant corporate event need their commercial engine running at its best and their story told clearly.

Areas of focus:

Revenue quality and visibility improvement
Forecasting discipline and pipeline hygiene
Sales process optimisation
Growth strategy and commercial narrative development
Interim executive support through the transaction process

Interim Leadership is Needed

A critical leadership gap exists through departure, growth, or a transformation programme that requires additional capability at the top. We provide experienced interim executives who can take accountability, not just advise.

Typical appointments:

Chief Commercial Officer (CCO)
Chief Revenue Officer (CRO)
Managing Director
Transformation Director
Chief Growth Officer (CGO)

If your business is facing any of these situations or something similar, a confidential conversation costs nothing.