What we have delivered | GSO Advisors

Turnaround & Profitability

Returned a VC-backed analytics platform to profitability within one quarter
Led and supported successful corporate transactions with 2 Exits

Revenue Performance

Increased TCV by 100%
Increased 1st year contract values by 50%
Increased average deal sizes by up to 4x
Increased existing client wallet share by 40%
Increased enterprise deal entry points by more than 4x

Commercial Efficiency

Reduced sales cycle by 79%
Increased qualified pipeline by more than 200%
Reduced marketing expenditure by ~ 80% whilst increasing lead generation effectiveness

AI Product Commercialisation

Built and commercialised SaaS platforms with adoption across 26+ countries
Led AI-first product launches, idea to commercial viability within 6 months
Designed and executed end-to-end go-to-market launches for new SaaS and data products, accelerating time-to-revenue and market adoption

Representative Client Outcomes

Selection of GSO Advisors Clients

To play, press and hold the enter key. To stop, release the enter key.

Example Engagements

PE-Backed SaaS & Consulting Business

~20M Valuation

Europe & North America

A PE-backed business operating across SaaS and consulting had stalled commercially. Deal sizes were too small to support the cost base, the sales process was unstructured, and the business was loss-making with no clear path to exit. Introduced by the investor to stabilise the commercial function and prepare the business for strategic options. Consolidated fragmented operations, introduced forecasting and pipeline governance, increased deal entry points by 6x, and reduced marketing expenditure by ~80% while increasing lead quality and volume. Delivered a transaction-ready commercial function that supported a successful sale process.

VC-Backed SaaS Analytics Platform

~6M Valuation

UK & Global

A VC-backed analytics business was in decline 18 months after the acquisition. Revenue was falling, the sales cycle was running at 32 weeks, pipeline was weak, and the business was loss-making. Assumed full P&L responsibility as Managing Director. Returned the business to profitability within one quarter, grew revenue by 125%, doubled total contract value, reduced the sales cycle to 9 weeks, and increased qualified pipeline by more than 200%. Led subsequent fundraising, and eventual sale.

PE-Backed Media & Intelligence Business

~60M Valuation

Global

A PE-backed established media and intelligence business operated across five revenue lines, live events, digital subscriptions, digital media, print media, and an intelligence platform that existed largely as a collection of Excel spreadsheets. Events were loss-making, subscription retention had fallen to 54%, and the intelligence proposition had no viable product behind it. Restored events profitability, rebuilt the subscription commercial model and recovered retention from 54% to ~80%. Identified the opportunity to productise the intelligence offering, built the business case, ran a full RFI/RFP process, selected a development partner and brought the product from concept to MVP. Generated over 110% of prior-year revenue from the new platform within six months of launch.